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Research papers

Results on direct mail from household panel

There has been for several years a lot of speculations in Finland on direct marketing and direct mail advertising. Many advertisers have seen direct mail as a new possibility to reach their target groups more efficiently and at a lower price than by...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Eila Liimatainen
June 15, 1986
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Citation

Liimatainen, E. (1986a, June 15). Results on direct mail from household panel. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/results-on-direct-mail-from-household-panel